Pathway Full Range Modular pavers to be set in mortar are installed in a basketweave pattern over a concrete pad with a wall of Hatteras Sand Oversized brick create an outdoor recreation space to complement a gameroom addition.  All photos: Roger Scheck.

From facebrick to pavers, to paver tiles, to Thin Clad veneer for interior accents, Pine Hall Brick Company makes it all.

Winston-Salem-based home builder Roger Scheck uses it all. As a successful general contractor, his creations include both horizontal and vertical applications of brick, inside and out.

The trend right now is to use brick in a design that recalls both farmhouses and modern architecture, as shiplap siding has begun to fade from use while brick is holding its own.

Roger Scheck

Partner, Lynwood Builders

Our Old School 8s Paver Tiles  paired with modular wood flooring.

Recent jobs include an expansive gameroom addition with an outdoor patio, which required matching Pine Hall Brick facebrick and using clay pavers. Scheck specified Old School 8 pavers to be used indoors on flooring near balcony doors. Thin Clad was used to create a brick fireplace for gaslogs, without the need for a footing in the foundation.

For Scheck, it’s not only a Pine Hall Brick thing. It’s a Winston-Salem thing.

“We are Winston-Salem builders and we want to work with Winston-Salem companies,” said Scheck. “We lean toward Pine Hall Brick products because of course we are supporting our local community.”

Scheck said that clay brick, on a wall or on an interior floor or exterior patio, works well because of the color, the texture and the aesthetic quality.

“The trend right now is to use brick in a design that recalls both farmhouses and modern architecture, as shiplap siding has begun to fade from use while brick is holding its own,” said Scheck.

Pavers and facebrick for an outdoor room.

From filmmaking to house making

Scheck, who owns Lynnwood Builders with partners David Dalholt, Katie Ford and Matt Gross, started out by working with his father,  who did home improvements and roofing on the side while employed in the oil fields of Oklahoma. The senior Mr. Scheck dreamed of  becoming a general contractor.

Scheck has vivid memories of carrying only a few shingles at a time up a ladder onto a roof at the age of 8 – and hating every minute of it.

Life would lead him from the oil fields out west to four years at the UNC School of the Arts in Winston-Salem.  He met his future wife Elisabeth while waiting tables at a Winston-Salem restaurant. The couple moved to Los Angeles to work in the filmmaking industry, which made a lot of sense given his education.

It might have worked, too, except that he arrived in Hollywood just as the financial crisis was hitting in 2008.

Thin Clad veneer makes a classic fireplace for gas logs possible without the need for a foundation foorting. Shown: Old Yorktown Oversized.

And the reality was that for eight years, he was in reality TV.  He worked on a lot of dating shows. And he took part in pilots for Tommy Lee and Serena Williams that didn’t get picked up. And then, a break came along.

“A friend of mine was casting House Hunters Renovations and asked me if I wanted to be on TV,” said Scheck. I got it. They remodeled the kitchen and my wife and I remodeled the two bathrooms. Dad came out and looked at the work and said, ‘you could be a general contractor.’ Read about that, here

Scheck took his dad’s words to heart. Within the month, Scheck and his wife were back in Winston-Salem, buying, remodeling and selling houses.

About a year later, he went out on his own, beginning with handyman stuff, bathrooms under $30,000, repairing failed shower pans, that kind of thing. Then, he got a recommendation for a big project in Winston-Salem’s Brookberry Farm for a huge basement remodel, which pushed him to take the general contractor exam and take the final steps to open up a full contracting business.

An open floor plan condo uses our retro eight-inch long Old School 8s Paver Tiles to give the appearance of reclaimed brick at balcony doors.

Hammering, nailing and filming

Even as a builder, Scheck is using his filmmaking training after all.

If you want to learn about home construction and renovation,  Scheck is your go-to on Instagram.

He has 10,000 followers, who view quick videos on subjects of interest to homeowners, such as the ins and outs of building permits, the positives of using a licensed general contractor, mistakes that are made in painting cabinets and DIY plumbing, along with before and after shots of projects he has done.

Scheck not only knows kitchen and bathroom makeovers, he knows social media. He says he built his first contracting business on $2,000 worth of Facebook ads a year.

“For contractors who say it is a waste of money, that’s fine by me because that means less competition,” said Scheck. “I have been executing social media since it was called Myspace. I get it, I understand it and it is all about attention. If you are watching TV and a commercial comes on, what happens is you pick up a phone and look at Instagram.”